New Retro – Graphic Logos with Retro Designs

Designers often look to earlier decades or generations for inspiration, borrowing motifs and palettes that are recognizable through their ability to elicit nostalgia. From the ever-popular 50s and 60s to the growing interest in the early years of the 20th century, this rejuvenated aesthetic can influence everything from fashion and hair (or beard styles) to housewares and furniture. New Retro focuses specifically on graphic designers that evoke bygone eras with their creative work. The first section showcases logo design and examines the ways in which designers are able to incorporate vintage typefaces and imagery to create new and innovative brand identities and logotypes. The second section presents highly skillful graphic output, from poster and print design to fashion, product, packaging design and more, that nods back while leaning forward.

Published by Victionary

256 pages, Paperback

7 1/4″ X 9 3/4″

650 illustrations